Tom Bracken is a senior marketing and business building-executive with more than 20 years of diversified international experience in Fortune 1000 and start-up companies with specific expertise in digital media, entertainment, technology and new media industries. A proven track record of creating integrated marketing strategies for B2B and B2C customer acquisition, developing effective brand positioning, and launching compelling lead generation programs. Demonstrated leadership managing cross-functional teams and developing multi-channel programs for increasing market share, profitability and shareholder value. Expertise in building and launching new businesses, using market research and analytics to identify new opportunities, drive revenue and reduce cost of acquisition.
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