Feb 11, 2016

Varan, D., Lang, A., Barwise, P., Weber, R., & Bellman, S. (2015). How reliable are neuromarketers' measures of advertising effectiveness: Data from ongoing research holds no common truth among vendors. Journal of Advertising Research, 55(2), 176-191. has been chosen as the Best Academic Paper for 2015 published in the Journal of Advertising Research by the JAR Editorial Review Board and Senior Advisory Board. The choice is based upon originality, clarity, scope and potential influence of both advertising practice and future research direction.