Nancy Molina-Rogers examines the relationship between social media and collective action among marginalized groups, with a particular emphasis on racial and ethnic groups. Her recent research centers on how individuals perceive social media as an effective tool for fostering collective action, particularly in relation to efficacy beliefs.
Nancy Molina-Rogers is a doctoral candidate in the Department of Communication at the University of California, Santa Barbara. Her research lies at the intersection of mass media, political communication, and intergroup communication, with a focus on the role of social media and collective action among marginalized groups, particularly the Latino/a/x/e community. Specifically, she investigates how individuals develop efficacy beliefs through social media, motivating them to engage in politics and collective action on behalf of their racial or ethnic group. Drawing on social psychological theories, such as the Social Identity Model of Collective Action (SIMCA) and Social Identity Theory, she utilizes a wide range of quantitative methods (e.g., Longitudinal, experimental, content analysis) to examine these relationships across both digital and traditional media.
M.A. in Communication, University of California Santa Barbara